Finance, Labor & Inventory

Getting more direct bookings for your independent hotel doesn’t start with more marketing, and not every hotel starts from the same place. Increasing direct bookings requires understanding your booking path. So, what exactly is a booking path? In plain operator language, a booking path is the sequence of steps a traveler takes to reserve a…

Most independent hotels are not losing revenue because they lack expensive software. They are losing revenue because pricing decisions are often reactive instead of strategic. Rates get lowered too early during soft periods. High-demand weekends are underpriced. Group business is accepted without fully understanding displacement opportunities. And many operators are making critical pricing decisions without…